'It's Gonna Blow!!!: San Diego's Music Underground 1986-1996' chronicles a period when San Diego was touted as 'the next Seattle'. A motley community of musicians with a do it yourself ethos and an aversion to mainstream culture developed their idiosyncratic sounds in the isolation of San Diego but soon found themselves at the center of bidding wars and expense account lunches. What happened when the outcasts from the sticks became the next big thing?