The CEO of Sinaloa takes an objective, in-depth, and original approach to the story of Joaquín "El Chapo" Guzmán, the head of a violent, criminal drug empire known as the Sinaloa Cartel. We tell the story through a business lens, breaking down the business models used by the Sinaloa Cartel to become one of the wealthiest organizations on the planet. Our film will focus on cartel strategies in terms of distribution, accounting, branding, mergers and acquisitions, human resources, termination, and of course - product. But we will never lose sight of the terrible violence this organization employed to reach its success.