Do computer-generated figures now look as “real” as “genuine” humans? For 26-year-old Lale, this question is not only exciting in theory, but in practice. She works as a model but would rather spare herself exhausting shoots by getting an avatar. But when she has taken the first steps towards “doubling” herself, she has second thoughts. What does it mean, in actual, legal and moral terms, to bring a virtual duplicate of oneself into the world?